Wadds Inc.

JANUARY 22, 2024

“Not since the industrial revolution has work undergone such intense and rapid change,” she writes. She believes these changes are for the better, tilting the corporate power balance away from the higher echelons and giving employees more say over when, where and how they work. Claire is both a Chartered PR and a Chartered Marketer.

Fashion 52

Fashion Knowledge Base Internal International 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Waxing UnLyrical

NOVEMBER 10, 2014

How to write a compelling headline. Here’s how you make marketing people love. Why: If you’re blogging as part of your marketing efforts, is it in the TOFU, MOFU or BOFU stage(s)? Quick tip: build a multi-media knowledge base. Based in the Washington, D.C., And this headline speaks for itself.

Blogging 70

Blogging Knowledge Base Resources SEO 70

Bad Pitch Blog

APRIL 12, 2009

During the rainy late winter, I had a damning thought about the industry we bake in: maybe PR professionals aren''t as necessary as we were to the corporate culture. Write up press releases with some good words in them, get the messages right, pick up some ink, pat yourself on the back.rinse and repeat. Don''t look so shocked.

Knowledge Base 40

Knowledge Base Education Public Affairs Corporate 40