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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

This interview has been edited for length and clarity. Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Paul: Darika, thanks for speaking with me today.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. Make sure you record the interview (let the source know you’re doing this first).

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PR Interviews: Michael White Lansons

Norton's Notes

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

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How to Get On in New Communications: Be Nice

ZudePR

An example of a hero of free authority: Jimmy Wales of Wikipedia.” Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. That’s why we share – often for free. By publishing, we become authors (ie people perceived as having authority).

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PR Lessons from the Trump White House: Uniting Lawyers and PR Pros

MaccaPR

That is very different from the role of PR people, who are focused on protecting a client‘s reputation in the court of public opinion. It’s interesting to learn that President Trump’s attorney, William Cohen, is described on Wikipedia as “an American attorney who works as a lawyer and spokesperson for US President Donald Trump.”