Remove Corporate Remove Digital PR Remove Ethics Remove Pitching
article thumbnail

Can Digital Content Really Be Effective and Ethical at the Same time?

PRSay

Driven by tough new rulings from the Federal Trade Commission, digital PR professionals more than ever need to commit themselves and their employers to ethical practice and behavior, especially when it comes to full disclosure and transparency in sponsored content and earned placement. You can do it, too.

Ethics 60
article thumbnail

How to be a PR Pro Without Losing Your Soul

ZudePR

But activating that roster still depends on fellow PRs in the organisation you’re pitching to, knowing you. Adrian, the designer: “Many designers adopt the language and mannerisms of their corporate clients: personally, I’ve never done this. Which brings us back to content marketing. Thankfully! #16:

How To 65
article thumbnail

PRSA LA State of the State of PR

The Proactive Report

Rob Six, Senior Vice President of Corporate Communications, Roll International. Earned Media: This is where our traditional PR skills come into play. Pitching reporters is not the same as it was 10 or even 5 years ago. Content Marketing Online PR digital PR digital skills public relations'