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Can Digital Content Really Be Effective and Ethical at the Same time?

PRSay

Driven by tough new rulings from the Federal Trade Commission, digital PR professionals more than ever need to commit themselves and their employers to ethical practice and behavior, especially when it comes to full disclosure and transparency in sponsored content and earned placement. We haven’t had that.

Ethics 60
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Latest PR Trends

5W PR

That’s why when a company is creating a pitch it should make sure that that pitch is going to be sent out to the right journalists that are relevant to the industry or the topic that’s being discussed in it. Digital PR.

Trends 88
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How to be a PR Pro Without Losing Your Soul

ZudePR

But activating that roster still depends on fellow PRs in the organisation you’re pitching to, knowing you. Here’s a link to Public Relations Ethics: How to Practice PR Without Losing Your Soul. Which brings us back to content marketing. Thankfully! #16: 16: On Awards.

How To 65
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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. How to Pitch: Pitching infographics is all about the connection to the site.

Google 71
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PRSA LA State of the State of PR

The Proactive Report

Earned Media: This is where our traditional PR skills come into play. Pitching reporters is not the same as it was 10 or even 5 years ago. How is direct access and the reduced role of intermediaries – especially journalists – affecting the ethics of our business? . However, there are changes here too.