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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Students write about a current event and critique the assessment.

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Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Many entered the profession because of their craft skills, such as writing or editing, and that is what they continue to do.

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Landing the Interview Vs. Getting the Job

Bad Pitch Blog

Seeking experience with crisis management…” ? I organized a crisis management strategy for senior executives and prepared our CEO to respond to inquiries during a [vaguely named] crisis situation, which resulted in favorable coverage and praise from shareholders… ? Stay away from form letters – write each letter yourself!

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Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track. Anthony: In my 35 years of being in this profession, I’ve learned this: writing is job number one.

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Cybersecurity, Human Error and Online Reputation

David PR Group

Human error took center stage this week in the world of crisis and reputation management. The other day, I attended a seminar at another accounting and consulting firm called MBAF in Miami. Everything from easily hacked passwords to elaborate “phishing” e-mail scams enables the bad guys to gain access to personal or corporate data.