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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Transparency Address traveler concerns about responsible tourism practices and showcase the brand’s commitment to sustainability.

Travel 78
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Curacao Tourist Board tells their story

Presspage

Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts more towards what the trend is nowadays: digital and inbound marketing.” In particular, the SEO options and storytelling features captured my attention.

Tourism 122
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How Instagram Stories Are Changing PR Pitching And Media Coverage

Beyond PR

Sponaugle and her team specialize in areas like tourism marketing, for instance, where media and social influencers might be invited to experience fruit-picking or other activities in a particular county. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications.