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The Relationships You Must Commit to for Content Marketing Success

Cision

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

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How to Pitch an Influencer With Jay Baer

Beyond PR

Influencer marketing is an easy way to amplify your brand, right? To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard.

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Which Tools Should You Choose for Podcasting Success?

Cision

With smartphones, particularly the iPhone, it is easy to download and consume episodes, and awareness of the audio content medium has doubled since 2006. Brands should leverage podcasting in their content marketing strategies, especially if they want to engage a loyal audience. What will a mixer do for your podcast?

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Master Podcasting Practices: Q&A With Kerry O’Shea Gorgone

Cision

At her recent webinar, Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , discussed the benefits of various software and tools, dished out tips for setting up your podcast and explored how to successfully grow your listener base. Are there services other than Skype for recording podcasts?

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8 Great Linked Tactics for Communicators

PRSay

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.