Shift Communications

OCTOBER 24, 2017

However, when it comes to maximizing overall ROI and audience engagement, an often overlooked but staple ingredient should be the good old fashioned recipe. cta] The post Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. This very early application of content marketing came at the perfect time, in a number of ways.

Content Marketing 60

Content Marketing System Google Data 60

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

FEBRUARY 13, 2017

Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. Put those in a single Data Studio dashboard, and let stakeholders see the impact our video communications have. Video Impact Can Be Measured!

Video 117

Video Measurement Communications How To 117