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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Digital communications attracts and engages customers: What is the New PR?

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20 PR and Marketing Predictions for 2022

Sword and the Script

The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Tom Pick , Digital Marketing Consultant, Webbiquity , LLC. Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand. Data-driven PR.

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SHIFTing into the Future

Shift Communications

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down.

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What is Tech PR? PR strategies that sell your tech brand

Prohibition

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.