Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. 3) The Future of Marketing Looks More like Public Relations. 6) 4 Big Media Trends that have Upended PR and Marketing.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Software Demo – Can increase conversion up to 85%. The public, as well as corporate decision-makers, want to see the face of the company and get to know who they will be dealing with.

Video 100

Video Mobile Trade Shows YouTube 100

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. There are few tactics in B2B marketing that lead to such direct effects. We Should Measure Content Marketing by Relationships. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. Which forces marketers to answer a vital question.

Marketing 45

Marketing Engineering Resources Consumer 45

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Jennifer Tomlinson | Qorus Software.

Marketing 167

Marketing Employee Content Marketing Training 167