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The Influencer Marketing Measurement Enigma

PRSay

assigns values is a mystery, but influencer marketing platforms such as Julius, Unmetric and Klear began to integrate the EMVI into their web applications so customers could assess the value of their third-party marketing campaigns. How Soulmates.ai Does EMV even matter? That said, as with all PR tactics, when it’s working, you know it.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Consumers are more willing to trust peer reviews or recommendations than a company. In fact, 93% of consumers say that online reviews influence their purchase decisions.

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Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. By this, I mean a frequently updated blog.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. more views.

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10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. more views.