PRSay

MAY 9, 2023

assigns values is a mystery, but influencer marketing platforms such as Julius, Unmetric and Klear began to integrate the EMVI into their web applications so customers could assess the value of their third-party marketing campaigns. How Soulmates.ai Of course, the holy grail is to measure a PR and marketing campaign’s direct effect on sales.

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. To start, pull associated costs in areas like software (marketing automation, CRM system, web hosting), advertising, partners (agencies, designers), and events (tradeshows, webinars).

Marketing 52

Marketing Technology Internal International 52

Bad Pitch Blog

MAY 30, 2007

Fact is: we are easily the most cutthroat field besides pharmaceutical cretins (and they kill people for a living). In 2007 to tell someone you’re pitching the biz to GO LOOK AT YOUR WEB SITE? This is not about service. I am totally pro competition but there are limits to tactics or approaches. Whatever happened to elegance?

Pharmaceuticals 40

Pharmaceuticals Creativity Web Company 40

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge.

Infographics 72

Infographics Case Study Video Survey 72