ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. If you can first nail a story in a major newspaper or web news site, it often makes sense to follow-up with a quick broadcast segment pitch.

Print 245

Print Pitching Television Newspapers 245

Stephen Waddington

JUNE 25, 2020

Television news and online sources have seen significant upticks against a trend of decline. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. This is likely to accelerate the shift to an all-digital future. Northern European countries have been much slower to adopt email news channels.

Newspapers 103

Newspapers Print Local Television 103

Cision

OCTOBER 14, 2015

Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” For example, they are more likely to turn to newspapers (print or online) for local news. Check out the 2015 Global Social Journalism Study! More and more major news producers have a data journalism specialist or team.

Journalism 120

Journalism Trends Local Print 120

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Television and radio’s quick ads made it fall from favor for a few decades. First, it feeds the need for consumable content. Paying for advertising space can add up quickly.

Publicity 65

Publicity Small Business Advertising Advertising 65

Cision

JULY 2, 2015

While some have placed the responsibility on the consumer to determine the credibility of news, others have suggested that this has always been the case and that, as former newspaper editor, cable-television executive and Silicon Valley CEO Alan D. Conclusion. Knowledge is a tool of mass power.

Journalism 120

Journalism Facebook Social Media Consumer 120

Stuart Bruce

OCTOBER 30, 2014

Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. We can tap into the wisdom of the web and discover what people really think, rather than what opinion formers and influencers tell us. Power that me must wield responsibly. Data is great for PR people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Transatlantic television became possible. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115