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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Promoting leadership. This is where PR excels. Showing a brand’s humanity. Educating prospective customers.

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How to use Twitter Audience Insights for Marketing

Shift Communications

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. You also get mobile data such as wireless carrier and device types. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run.

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Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Everything from the deeply technical to those focused on selling to consumers.

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Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

And then on the consumer side, what does that mean? That short-form version of the news hits my viewers’ wireless device at the same time it hits mine. All of those things that used to happen somewhere else now happen first on Twitter and propagate from there. It means that we are often not breaking the news as we used to.