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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns.

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Campaign Recap: Advertising Week 2018

5W PR

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Read on for the full interview! Which leads into our next takeaway….

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Why Can't TikTok Block the Blackout Challenge?

Mindful Marketing

In centuries gone by, that influence was limited to direct interpersonal contact and then to traditional mass media like television. TikTok declined CBS News’ request for an interview, but it did claim to block content connected to the Blackout Challenge, including hashtags and phrases.

Privacy 72
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Why public relations must wake up to wearables

PR Conversations

This year—partly thanks to the refrigerators that sent out their own spam emails, television sets sending unauthorised data into the cloud and smart LED bulbs leaking passwords as well as light—the conversation around wearable and connected devices has gained some traction.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. Data is great for PR people.