Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR has a bigger role in content. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

JULY 10, 2018

No so much in consuming or reading them–I’m more about creating them. And, he manages a small team of people who manage the corporate GM social channels (external AND internal). As caretakers of the longest-running SMB chapter in the U.S., I’ve long been a fan of list posts. Why is she a power broker?

Social Media 24

Social Media Media SMB Tourism 24

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Include internal links to other relevant pages on your website to guide users to more valuable content. Personalized content can lead to higher transaction rates.

Engineering 99

Engineering Writing Mobile SEO 99