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Why monitoring external factors is key to corporate reputation

Onclusive

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195
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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Not just with audiences, but with your internal comms too. Positive content is more viral.

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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

In Wikipedia. In Wikipedia. In Wikipedia. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” In Wikipedia. In Wikipedia.

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How to Get On in New Communications: Be Nice

ZudePR

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). An example of a hero of free authority: Jimmy Wales of Wikipedia.” Stuart is an international PR adviser, speaker, trainer, and blogger.

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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164