Brand Consumer Data-Driven PR eBook 
Shift Communications
MARCH 7, 2016
We’ve tested our model against many different companies and industries, from B2C consumer goods to IT security firms. Our guidance to this client is to change their display messaging to align with the beginning of a relationship, and to remove ‘buy now’ calls to action from their social media postings.
Shift Communications
JANUARY 25, 2016
The best place to start, unsurprisingly, is quite basic: stay up to date on changes happening in the PR and marketing space. Did something shift in consumer behavior that requires a shift in your strategy? Did Google or Facebook make an algorithm change that would render your current model obsolete?
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