Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. You’ve reflected. You’ve steadied your nerves. It’s either/or.

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Blogging How To Print Facebook 68

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. Yes, really! I was flying Virgin America , and couldn’t let the several-thousand-mile-high wifi go to waste. Lists are as important as you think they are. Remember when Twitter lists first appeared?

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How To Twitter Facebook Writing 64

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). So when the idea of a blog first entered my head, I shared it with all of them.

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Blogging How To Social Media Community 60

Waxing UnLyrical

NOVEMBER 18, 2010

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay?

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Measurement Publicity Analysis Tools 80

ZudePR

JUNE 6, 2016

Do you struggle to get stuff done? Achieve things. Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz. Waiting for the inevitable finger of doom to swipe the smartphone of oblivion. ​Do Do you want to do something about it? Learn new habits? My favourite seven. People who produce.

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Writing Social Media SEO Blogging 114

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do. In this world of Web 2.0,

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