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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience.

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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

In addition, the theme of the documentary can be seen woven into other marketing assets including, a report and webinar. See these related posts: How B2B Marketing Can Get More out of Trade Shows. Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around. execute them? Talk to Us !

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What is Technology PR?

5W PR

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

1) Share the news internally. In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. Don’t believe me?

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

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