Remove Comparison Remove Corporate Remove Crisis Communications Remove Ethics
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Maintaining Trust in the Age of AI

Presspage

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. After all, corporate communications is no longer about sending press releases.

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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

Ahem, by the way, that's against our code of ethics.). The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Identify the strong communications professionals from the weak.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” I’d like to believe, PR agencies that specialized in crisis communications can identify here.

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