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Maintaining Trust in the Age of AI

Presspage

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications.

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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

Ahem, by the way, that's against our code of ethics.). The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Identify the strong communications professionals from the weak.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

I’d like to believe, PR agencies that specialized in crisis communications can identify here. It’s not exactly an apples-to-apples comparison but it’s enough to pay attention. To place this in context, the largest law firm in the U.S. had 1,800 lawyers on staff in 2018 according to Above the Law , a trade publication.

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