Remove Community Remove Print Remove Television Remove Viral
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How to Use Dynamic Listening to Reach New Customers

Cision

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. How to do that? It all starts with the news you are taking in.

How To 149
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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. News breaks in a split second today and spreads instantaneously via social.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52
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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Automobile companies (and the military) are the largest advertisers on television. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Chris Lynch: Is print media dead? Chris Lynch: We’re often asked how the PR community is doing? How are you looking at the data?

Report 225