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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. “I I was really able to get my hands dirty and sink my teeth into creating the role.”.

Meeting 110
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Much more attention on social media and SEO.

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Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If people on Facebook engage your content, Facebook will show it to more people. However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. This is how a little paid promotion can earn a little extra organic lift.

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B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact. 2) Community Strength.

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7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

Today, online success starts with search engine optimization (SEO). PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. So, if they conduct an online search, they are looking for a credible solution, not for a company’s story.