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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Be factual, honest and truthful.

Ethics 40
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Be factual, honest and truthful.

Ethics 40
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article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Be factual, honest and truthful.

Ethics 40
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. However, I’d like to see this in the form of practices such as collaborative communities of practice and what Yrjö Engeström calls negotiated knotworking.

Crisis 63