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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Main Topics Quick Links What is Mass Communication? Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? What is Mass Communication?

Ethics 52
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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Short video messaging is the current vogue.

Publicity 164
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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. Progress is slow.

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The How-To Guide for Parental Leave as a Solo PR Pro

Solo PR Pro

“For all the leaves, I started preparing documents months in advance to allow whomever was taking over for me to do what they needed to do,” Kristen says. This included weekly plans, checklists and short videos on how to do certain tasks. She used the workflow management tool Asana to schedule recurring tasks ahead of time.

How To 102
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Media relations is thriving

Stephen Waddington

The value proposition of a media brands lies its ability to inform and engage a community in a conversation. Practitioners have a responsibility to work to ethical standards. You should not start with three pages of A4, but a tweet, an infographic or a video. It was published verbatim by The New York Times. Press release!

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Who talks to (and about) colleagues like that?

PR Conversations

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Timely COVID Stories Perform Best, but They Have to Be Done Right.