Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. The Smell of Popcorn with a B2B Movie. execute them? Talk to Us !

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B2B Creativity Film Trade Shows 64

Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. You might even have to begin with anonymous sources until the community gets comfortable.

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B2B Media eBook Interviews 77

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Wise content marketers can consider participating or even creating a Google+ Community. You're done! It's ready for primetime! Here's how: 33 Content Marketing Promotion Ideas.

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Marketing Content Marketing Pinterest LinkedIn 48