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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

” This applies to the media who cover business, whether they’re on the SMB beat or not. It’s also a bonus when a nimble team opts to jump on a breaking news story with their own comment, point-of-view, or real-time marketing push. They’re part of the community. Everyone likes an underdog. Goliath myth.

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Why Small Businesses Need a Media Database

Cision

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. It’s highly trackable.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Assess your marketing maturity?

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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

Conducting market research, analyzing customer feedback, and monitoring user behavior on your website are effective ways to gain valuable insights into your target audience’s preferences. Regarding this topic, a senior content marketer has shared her perspective. Let’s listen to her insights.