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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

I used it to go back and dig through the knowledge base, pull it together, summarize it, develop some insights for me. I was working on an updated plan for a client, and I wanted to do some synthesized research that had been done by medical researchers and social science researchers. Then it became all digitized and computers.

Ethics 82
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Relationship advice for PR practitioners

PR Conversations

But the priority in PR practice is largely on writing skills rather than interpersonal ones; whilst although academic definitions and literature highlight two-way communications, they largely omit what is required to build and maintain mutually beneficial relationships. Rhetoric rules rather than dialogic communications.