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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards. CIPR has guidance as does CPRS.

Ethics 82
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Relationship advice for PR practitioners

PR Conversations

But the priority in PR practice is largely on writing skills rather than interpersonal ones; whilst although academic definitions and literature highlight two-way communications, they largely omit what is required to build and maintain mutually beneficial relationships. Rhetoric rules rather than dialogic communications.