Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run.

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PRSay

APRIL 2, 2020

For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.

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PRSay

MAY 8, 2020

With work-from-home setups and adjustments along the way, many communicators have likely found a way to continue working through the pandemic. But our media colleagues who we rely on to share our stories, haven’t had such an easy time adjusting. Attitudes shift about virtual interviews. Nimble coverage is crucial.

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ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

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ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. Don’t be too prepared for that CEO interview. The best way to measure PR is by the number of interviews secured.

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Solo PR Pro

SEPTEMBER 16, 2014

This is a guest post by Heather Whaling, president of Geben Communication. I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. We adopt our clients’ preferred communication channels. Do they see you as a partner or a vendor?

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Shift Communications

MARCH 8, 2016

Six months ago, I joined the SHIFT Communications team as an Account Director. You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. Suggest a Skype here and there. Relationship Building. Molly DiLorenzo.

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