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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.” .

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.”.

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IBM Vision: The Future of AI and Public Relations

Shift Communications

We see this happening in the communications and PR industry. Public relations will be impacted by data science in several ways. For companies without an effective data science practice, crisis communications will be an ongoing trial. Disclosure: IBM paid for my travel and expenses to attend IBM Vision 2017.

Publicity 166
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SHIFTing into the Future

Shift Communications

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. I know, it’s a little jarring at first to hear this news. Thank you, all! It’s gonna be fun.

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What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

Disclosures : SHIFT Communications is an IBM Business Partner. IBM sponsored my attendance and travel expenses to attend World of Watson. cta] The post What PR Professionals Should Have Learned at IBM World of Watson appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.