Melissa Agnes

DECEMBER 11, 2014

If heavy equipment is needed to rescue men from a mine collapse; or if you have to undertake costly medical tests; or if you need to hire a bulldozer to stop leaking chemicals reaching a river; no-one will say “but there’s no provision for that in this year’s budget.” Cost in a crisis is most often a secondary consideration.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Mindful Marketing

FEBRUARY 12, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A guy chows down on kitty litter , a celebrity bedazzles a convict’s ankle monitor with diamond studs, a groom marries a demon ghost bride. What’s with all the advertising irreverence?

Advertising 81

Advertising Advertising Chemicals Energy 81

Melissa Agnes

DECEMBER 11, 2014

If heavy equipment is needed to rescue men from a mine collapse; or if you have to undertake costly medical tests; or if you need to hire a bulldozer to stop leaking chemicals reaching a river; no-one will say “but there’s no provision for that in this year’s budget.” Cost in a crisis is most often a secondary consideration.

Crisis 133

Crisis Crisis Management Chemicals Television 133

PR Breakfast Club

MAY 12, 2014

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. When it comes to alcohol marketing, the legal gray area just keeps getting bigger. By promoting the study, are they promoting their brand’s health measures?

Chemicals 50

Chemicals Pitching Study Journalism 50

Waxing UnLyrical

JUNE 28, 2018

They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. The conflict is the problem your organization tackles or the market need it addresses. Here’s what makes stories so powerful: Stories persuade. Stories stick.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49