Melissa Agnes

DECEMBER 11, 2014

If heavy equipment is needed to rescue men from a mine collapse; or if you have to undertake costly medical tests; or if you need to hire a bulldozer to stop leaking chemicals reaching a river; no-one will say “but there’s no provision for that in this year’s budget.” Cost in a crisis is most often a secondary consideration.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Melissa Agnes

DECEMBER 11, 2014

If heavy equipment is needed to rescue men from a mine collapse; or if you have to undertake costly medical tests; or if you need to hire a bulldozer to stop leaking chemicals reaching a river; no-one will say “but there’s no provision for that in this year’s budget.” Cost in a crisis is most often a secondary consideration.

Crisis 133

Crisis Crisis Management Chemicals Television 133

PR Breakfast Club

MAY 12, 2014

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. By promoting the study, are they promoting their brand’s health measures? When it comes to alcohol marketing, the legal gray area just keeps getting bigger.

Chemicals 50

Chemicals Pitching Study Journalism 50