PR Breakfast Club

MAY 12, 2014

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. When it comes to alcohol marketing, the legal gray area just keeps getting bigger. By promoting the study, are they promoting their brand’s health measures?

Chemicals 50

Chemicals Pitching Study Journalism 50

Mindful Marketing

FEBRUARY 12, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A guy chows down on kitty litter , a celebrity bedazzles a convict’s ankle monitor with diamond studs, a groom marries a demon ghost bride. What’s with all the advertising irreverence?

Advertising 81

Advertising Advertising Chemicals Energy 81

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises.

Social Media 49

Social Media Airlines Media Viral 49