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In these Risky Times, Do You Know How Vulnerable your Brand is?

Katie Paine's Measurement Blog

They want to know what everyone else knows, especially if the topic is a community-based risk, like a chemical plant or a pipeline. How to know if your risk communications work Communicating your public awareness and risk messages is the easy part. Determining if they actually work is a much bigger challenge.

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The Ins & Outs of Book Writing

Karen Freberg

With that being said, it brings up the the need for our community to have more resources and opportunities for book writing. Book writing will teach you not only to be able to write a lot – but how to budget your time and effort. Did I write a book on chemical spills? I was honored and truly touched to receive this award.

Writing 105
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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I represent Crain Communications and Automotive News as chairman of the annual Automotive Golf Classic, which has raised millions of dollars over the years for the Boys and Girls Clubs of Southeastern Michigan. This event serves as an excellent way for automakers, suppliers, dealers and others to give back to the community.

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4 Tips for Tomorrow’s Marketing Champions from Marketo’s 2016 #MKTGnation Summit

Beyond PR

This means keeping on top of industry advancements and understanding how to use today’s and tomorrow’s marketing tools to ask better questions, articulate needs and expectations more effectively, and efficiently leverage the skills of your marketing team. Marketing is no longer just about inbound. We even have a former sommelier!

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Meet the Media: Jim Park, Freelance Editor at Heavy Duty Trucking & TruckNews

Bianchi Biz Blog

There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Meeting 86