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5 CES 2024 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid

Bianchi Biz Blog

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. But like anyone participating at CES, success relies on planning smart – and early! – million square feet of exhibits.

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The Power of Earned Media: What You Need to Know

Bianchi Biz Blog

Giving up on earned media is a big mistake. It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Why is that? Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets.

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Top Trucking & Off-Highway Podcasts of 2023 for Suppliers

Bianchi Biz Blog

When looking for resources to help keep up to date on all things trucking, podcasts are a great go-to. But with a multitude of options available, it can be hard to narrow down the best podcasts to focus your time on. So, we’ve done the research for you. The podcast is all about the people that make freight move.

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Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

Meeting 72
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7 Facts Auto Suppliers Need to Win PR At CES 2024

Bianchi Biz Blog

CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. In fact, longtime auto journalist and analyst John McElroy calls CES the world’s best auto technology show.