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Book review: Reputation in Business

Wadds Inc.

All have the potential to boost or bust an organisation’s reputation. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. Reputation in Business by Stuart Thomson. And it’s critical to every organisation, in every sector.

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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. E‑Public Relations: Impact and Efficiency. A Case Study.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Sector specialists, early on in their career, volunteer to take on additional training and use tools on behalf of their teams – so they can work out specifically how a tool supports their area of consultancy be it public affairs, pharmaceutical, financial services or so on.

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What to Look for When Choosing a PR Agency 

Landis PR

Have an initial conversation, covering the agency’s capabilities, service offerings, experience, case study examples, team members and general pricing structure. Finding the right agency is more than hearing great ideas and understanding reputations. They should have a long list of questions for you, as well. In-person meeting?

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The Public Relations Agency: Your Secret Weapon

Doctor Spin

Public affairs (PA). For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA). No case studies or references. Poor online reputation. Investor relations (IR). Digital PR.

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Facebook PR Exposed

Flatiron Communications

This Beltway-based “public affairs” firm created a disinformation campaign targeting the company’s detractors through content posted to its owned “news” site, which right wing “news” sites then amplified. . The stock tanked, but more importantly so did Facebook’s already sullied reputation. But the damage was done.