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Managing Reputation: The Importance of Public Relations for Real Estate Companies

Victorious PR

For real estate companies, reputation management is an essential part of doing business. This is why public relations is so important. With the right public relations strategy, a real estate company can protect and enhance its reputation, and ensure that it stands out from the competition.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Those hours, of course, include studying trade journals, reviews, and analyst reports.

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Land Media Using a Non-Profit

PR for Anyone

I have a former client who is a real estate agent. She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. Her passion for her town turned into quite a bit of amazing publicity for her. Anyone can get publicity! She lost a son to suicide.

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A Solo PR Pro’s Secret Silent Partners: Your Email Signature, OOO Reply and Voicemail Greeting

Solo PR Pro

Even solo public relations professionals have partners. Your email signature is free real estate that's seen hundreds of times a day. Enrich your basic contact information and social media links with self-promotional references. Promote a recent news story , case study or promotional one-sheet with relevant links.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other?

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What to Pitch the Media in Spring

PR for Anyone

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. And by putting that nugget in my pitch helped me get the yes!

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