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The 22 Responsibilities of PR and What They Entail

Onclusive

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Faculty talk trends and current events.

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Upbeat report spotlights excellence in organisational communication during COVID-19

Stephen Waddington

Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis. The communication hub Organisations created cross-functional hub teams to lead the crisis communication effort, enabling them to respond quickly and effectively.

Report 144
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7 brands experimenting with new social media marketing approaches during COVID-19

Communications Conversations

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Especially given consumers are looking for brands to take leadership right now. Nice to see a local company doing that here in Minnesota. It’s been fascinating to watch. Makes sense, right?

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. During the Oct.

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Meltwater University Program into a PR class: Reflections and Takeaways

Karen Freberg

I had the chance to integrate the Meltwater University program in my PR and Crisis communications graduate class at the University of Louisville. The university has been in the news a lot over the last few years, but we were able to witness one story that rocked the athletic world locally and nationally. Thank you, Carol Ann!

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Analyzing the CDC’s Crisis Communication In U.S. Ebola Outbreak

Melissa Agnes

A look at CDC’s crisis communication in the initial hours of the U.S. Thomas Frieden, director of the CDC, was a brilliant example of how to communicate effectively while positioning himself (the CDC) as the voice of calm and authority in this highly emotionally impacting crisis. Ebola announcement.