Deirdre Breakenridge

NOVEMBER 23, 2016

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. Of course, mentoring is at the top of my list.

Skype 150

Skype Industry Storytelling Interviews 150

prTini

OCTOBER 3, 2014

How Skype Uses Storytelling to Be the Most Human of Tech Companies. 5 Lessons To Learn From Derek Jeter’s Brand Management Legacy. How to Set Social Media Goals That Will Move Your Marketing Forward. Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate.

Skype 45

Skype Case Study Education SEO 45

Cision

MARCH 14, 2016

. — Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey.

Storytelling 120

Storytelling Skype Energy Software 120

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Let’s take a look at your brand (or your clients for your agency readers).

Marketing 52

Marketing Community Trends Case Study 52