Remove Branding Remove Measurement Remove Pinterest Remove Viral
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The Well Written Press Release Series #11: Socialize It


It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Pinterest: This platform is all about the imagery. Next week we delve into measuring the effectiveness of your efforts.

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2020 Planning: Questions to Ask to Create a Stellar Media Strategy


now want to know, “How can we go viral?”. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. How do you measure success? Measuring the impact of marketing and PR is notoriously difficult. Some bloggers hold as much or more sway than a top New York Times reporter.


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NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Flack's Revenge

This engagement comes across the social spectrum, and can be anything from a reaction/share/comment on Facebook, to a Twitter influencer share, to a pin on Pinterest. So within a matter of minutes of publication, we’ll have an idea of what’s pre-viral, as it were, what everyone’s going to be sharing in the next few hours.

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The importance of a social media strategy #engaging

Engage PR

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why.

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What Goes in a Social Media Promotion Plan?


This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective. If it’s a male customer in his late twenties or early thirties, you won’t find him on Pinterest, that’s for sure.

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The Top 50 Social Media Influencers on Twitter


Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets


From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. The verdict?