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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

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Thinking Critically with Robyn Stevens

Critical Mention

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I always remind clients it’s about storytelling. We know now that influencers and brands need to join in the conversation with a true authentic voice.

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3 PR Moves to Make in 2017

Beyond PR

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Here’s where the art of storytelling takes place. You don’t have to look far to see the added benefits of Public Relations.

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What Goes in a Great Media Kit

ReimaginePR

What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. have energy.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. It was awesome,” he says. “I Create High-Quality Assets.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Hosted by Chris Brogan and the rest of Owner Magazine’s staff. AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. The Owner’s Mind. Grow your business by improving your capabilities and connections. 4) Brian Solis.

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Media relations is thriving

Stephen Waddington

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.