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Monday Roundup: Campaigns

Waxing UnLyrical

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Why: How are B2B brands achieving results with content marketing? The 5 Step Guide To Using Social Media in Crisis Management. Silly, But….

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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

Read daily alerts and monitor brand accounts twice daily for comments, mentions, etc. Draft posts, work with brand team on visual assets, send posts through legal/reg review, schedule or publish. Some have built significant personal brands and are very influential within their networks. take action as needed. Content work.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR has a bigger role in content. “I

Marketing 196
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5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Brands have long used explainer videos in product sales but they also have value for service businesses. Use an explainer video to explain a process, such as the steps in developing a crisis communication plan.

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