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How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

Garrett Public Relations

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. The post How Can Small Businesses Prepare for the Recovery?

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Monday Roundup: Campaigns

Waxing UnLyrical

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. The 5 Step Guide To Using Social Media in Crisis Management. I think I’ll start a crisis campaign today!” How NOT to Run Your Social Media.

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5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Use an explainer video to explain a process, such as the steps in developing a crisis communication plan. Adding video to your content mix is another way to deepen engagement and connect to your subscribers.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~

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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

We’re expected to be writers, designers, photographers, videographers, project managers, community managers, customer service agents, marketers, crisis communicators, recruiters and analysts. You mentioned at the last SMB that you’d love to get your hands on some Snap Spectacles. They’re getting a heck of a deal.