In #PR This is all You Need to Know in 2016
Deirdre Breakenridge
FEBRUARY 25, 2016
Brands are shifting focus to “Association” rather than “Advertising”. If you can’t get them organically, brands will have to pay for them. Virtual Reality heats up and meets the desire for data as well as brand experiences. Just ask Qualcomm Wireless Reach. I know, being deep rules. Being superficial doesn’t.
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