PR 20/20

MARCH 15, 2021

The survey mentioned above dove deeper into what types of technologies those 60% of marketers plan to invest in. Because let’s face it—a new technology investment is only as good as the work you put into it during the onboarding stage. Granting your team access is likely the first step in setting up any new technology.

How To 97

How To Knowledge Base Survey Technology 97

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. 55% Able to preserve brand consistency as marketing goes digital. When it’s so conspicuous for a brand, you begin to see diminishing returns. You have to ask: in terms of appearances – are the influencers beholden to your brand?

Leadership 40

Leadership Survey Enterprise Conference 40

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. When I work with large technology companies, all they want to do is reach the CMO. I push back.

Strategy 108

Strategy How To Content Marketing Analysis 108