ISEBOX

DECEMBER 1, 2016

He’ll have no time to review their sample medications and accompanying brochures, which is unfortunate: Pharmaceutical Company A manufactures Drug X, which would have been ideal for Little Johnny. and DON’T Be Pharmaceutical Company A. Yes, that’s historically accurate.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

ISEBOX

FEBRUARY 26, 2016

Oktavia is a PR Exec for a large pharmaceutical company. if you are a pharmaceutical communications professional, you know Oktavia’s task list all too well. The integration of multimedia content (images, infographics, video, studies) has been a major boon to pharmaceutical media relation’s efforts. Speed matters.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge.

Infographics 235

Infographics Case Study Content Marketing Video 235

ISEBOX

FEBRUARY 2, 2017

The resulting report identified 40 factors that impact stickiness, including price, brand perception, volume of messages, interaction, etc. But, regulatory requirements aside, pharmaceutical marketing should always begin with a single central concept or tell one story.

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

MaccaPR

OCTOBER 17, 2016

Determine a format that will work with your organization’s brand…and get to work! Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48