Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

Shift Communications

DECEMBER 1, 2015

Here’s a simple example of the differences among data, analysis, and insight. If you were to go to the Hotel Nikko in San Francisco, California, you’d notice the hotel has around 25 floors. This is the data: When we analyze this data, we see two anomalies. Hotel Nikko is a Japanese hotel brand.

Hotels 60

Hotels Analysis Analytics Data 60

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. This recent story on Ragan sums it up well: “By taking advantage of massive quantities of data and using AI to draw insights on it, PR pros can now.

Publicity 85

Publicity Training Technology Data 85