Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Shift Communications

DECEMBER 1, 2015

Here’s a simple example of the differences among data, analysis, and insight. If you were to go to the Hotel Nikko in San Francisco, California, you’d notice the hotel has around 25 floors. This is the data: When we analyze this data, we see two anomalies. Hotel Nikko is a Japanese hotel brand.

Hotels 60

Hotels Analysis Analytics Data 60

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. If you’re a data-driven PR shop, you may have a head start on what AI could do. You might be forgiven, however, if you wondered just how much AI could take on in the earned media capacity.

Publicity 85

Publicity Training Technology Data 85